Finken

Company Overview

Finken Companies is a family-run business established in 1961 by Wilfred F. Finken, affectionately known as Wif in the community. Starting as StaSo-Soft, a water conditioning business in Melrose, MN, it acted as an independent dealer. Wif, along with a partner, purchased Culligan Water in Sauk Centre in 1969, enhancing their market reach.

The year 1976 marked the company's entry into plumbing, leading to the rebranding as Wif Finken's WaterCare and the adoption of the WaterCare franchise. This expansion included increasing storefronts and launching a new location. In 1995, Thomas G. Finken, Wif's son, took the reins and accelerated growth by acquiring several competitors. Tom not only increased the number of locations but also branched into heating and cooling, spas, coffee services, underground sprinkler systems, and plumbing.