Factory Direct Softener

Company Overview

Factory Direct Softener develops a comprehensive full residence water filtration system to fulfill the unique demands of our clients. We ensure the right size and configuration of your new water purification system for a perfect match with your plumbing setup and include all the required tech features to provide the quality of water you want.

Wondering why our prices are lower compared to rivals in the purification market in this region? It’s quite clear. Being a family-owned business for three generations, we know a thing or two. We do not employ salespeople on commission (which means you save 15%). Families in Orange County are aware they want pure water; just ask around and most will say purity over dirty tap water. Price matters, and competitive pricing makes a difference.

We eliminated our showroom locations and now operate as an e-commerce platform (resulting in major cost reductions). To view our systems, ask your neighbor; they can provide a firsthand look or contact us, and we will provide brochure materials and equipment details along with video demonstrations of our systems. At Factory Direct Softener, we have moved away from the expenses of conventional marketing and choose to invest in our customers through our cooperative advertising initiative. Our customers can receive a 40% savings in exchange for their business.

The Factory Direct Softener team is embedded in your local area and understands the issues with water quality in your area. Each system is custom tailored to address your family's needs for quality water.